01.  Challenge - Introducing an augmented reality activation to support a global brand repositioning

In line with Burberry Beauty's new global branding direction and the launch of the new Essentials Glow Palette,  Burberry Beauty (under the Coty Group) engaged Holition in July 2020 to introduce the brand's first augmented reality-enabled digital activation that would inspire and educate consumers on how to achieve their perfect glow looks.

02. The Solution - Harnessing technology to create a world first-to-market innovation

Burberry Beauty Virtual Studio is a first-to-market innovation that features the most advanced virtual beauty experience yet.

Harnessing facial tracking technology, augmented reality, and AI to aid in product discovery, recommendations, and application education, the web-based experience is a pioneer in the realm of hyper-personalised brand touchpoints.

01. SCAN / FACIAL TRACKING & ANALYSIS

Burberry Beauty Virtual Studio harnesses Holition's most robust and all-encompassing facial tracking technology to introduce a game-changing innovation within the experience.

The face scan analyses and maps users' facial features to create their own unique and individual profile, which enables users to visualise and refine their results according to the look that they aim to achieve.

02. DISCOVER / MOBILE & WEB-READY VIRTUAL TRY-ON

Built on Holition's FACE™ technology, our virtual try-on and diagnostics tool tracks over 100 points of the face, designed to create hyper-realistic beauty looks.

With superior facial tracking and beautiful product visualisations, its virtual try-on functionality far exceeds other virtual cosmetics experiences by providing users with complete looks, without the need for a separate app.

03. LEARN / AUGMENTED REALITY GUIDED TUTORIALS The experience also includes hyper-customised and guided tutorials based on the individual's facial features (i.e. face shapes, eye shape, brows, mouth, and skin type), aiding in product education, whilst enabling users to get acquainted with characteristics such as texture and colour. The AR guided tutorials is a pioneering innovation for virtual beauty retail experiences, featuring 3D stylised animations superimposed on the user's face via augmented reality technology to highlight specific points of make-up application.

With 7 Beauty Glow looks to choose from, users can set their preference according to occasion and desired finish (e.g. day to night look).

03. Insight - Using Augmented Reality for Product Education

Burberry Beauty Virtual Studio is a first-to-market innovation that successfully harnesses high-fidelity 3D augmented reality technology to create a seamless and dynamic product education experience.

The innovative addition of augmented reality guided tutorials supports the brand's aims of upselling makeup looks by allowing users to discover and learn more about makeup application.